Research and Markets Adds Report: US Ad Spending: Online Outshines Other Media.

Research and Markets announced the addition of eMarketer's new report "US Ad Spending: Online Outshines Other Media" to its offerings.

In a release, Research and Markets noted that report highlights include:

After 2009s downslide, US online ad spending in 2010 will rise by 13.9 percent, reaching a record $25.8 billion. But records are made to be broken. In each of the following four years, internet ad spending will hit new peaks, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.

Another milestone: For the first time, online ad spending will surpass newspaper advertising, which eMarketer estimates at $25.7 billion for 2010. That makes internet advertising second only to TV among measured media.

There are three key reasons for onlines' steady spending gains.

-Reliability. It may seem counterintuitive, but marketers concerns about the ongoing economic turbulence are driving more online ad spending. This trend reflects how most forms of internet advertising are now seen as more of a sure thing than most traditional media.

-Large brands. Even as many brand marketers increase their web presence, their online ad spending remains small relative to their entire ad budgets. However, the huge growth of digital video ad inventory appeals to large brands, with their reliance on videos power to get their messages across.

-Small and midsize businesses (SMBs). New self-service ways to buy display advertising and more reasonable banner pricing are attracting more SMBs. As their customers use traditional local media less, these smaller companies are scrambling for better marketing channels.

Key Topics Covered:

-Executive Summary

-The eMarketer View

-Total Online Ad Spending

-Online Ad Spending by Format

-Display Advertising Details

-Comparative Estimates: Online Ad Spending

-Total Media Ad Spending

Sources/Contributors:

-Barclays Capital

-Caris & Company

-Credit Suisse

-Deutsche Bank

-eMarketer

-Forrester Research

-GroupM

-Interactive Advertising Bureau (IAB)

-Jefferies & Company

-JPMorgan Chase & Co.

-MAGNAGLOBAL

-Piper Jaffray & Co.

-PricewaterhouseCoopers (PwC)

-SNL Kagan

-UBS

-US Department of Commerce

-Yankee Group

-ZenithOptimedia

Report information:

http://www.researchandmarkets.com/research/b53ff9/us_ad_spending_on

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